Historical context

During the colonial era, tourism was regulated carefully by the government administration of the Dutch East Indies, with international tourists encouraged to travel in groups, and to visit the more significant 'landmark' destinations of Java, Bali and Sumatra. Much of the international tourism of the 1920s and 1930s was by international visitors on oceanic cruises. The 1930s did see a modest but significant influx of mainly European tourists and longer term stayers to Bali. Many came for the blossoming arts scene in the Ubud area, which was as much a two-way exchange between the Balinese and outsiders as it was an internal phenomenon.[6]
The Rhino was the mascot of Visit Indonesia year, 1992
The Rhino was the mascot of Visit Indonesia year, 1992

Tourism more or less disappeared during World War II, and in the early years of the Sukarno era. National pride and identity in the late 1950s and early 1960s was incorporated in the monumentalism of Sukarno in Jakarta - and this included the development of international standard hotels. The political and economic instability of the mid-1960s saw tourism decline radically again. Bali, and in particular the small village of Kuta, was however, in the 1960s, an important stop over on the overland hippy trail between Australia and Europe, and a "secret" untouched surf spot.[7] In the early to mid 1970s high standard hotels and tourist facilities began to appear in Jakarta and Bali, and from this period to the end of the Suharto era, governmental manipulation of the tourism industry included an array of policies and developments to encourage increasing numbers of international tourists to both visit Indonesia and stay longer.

Sometimes tourism development clashed with local people, particularly in Bali. In 1994, an open demonstration against the new Tanah Lot development project were held and simply halted by military intervention. In 1997, mounting anger of local people reached boiling point over a strip of a beach in front of the Bali Beach Hotel.[8]

There were a number of years that were declared 'Visit Indonesia Year' - with different themes. In a number of cases, where international events interfered, some years in the "Visit Indonesia" decade were considerable disasters. Considerable cynicism on the part of some poor local communities in Java led to the appearance of graffiti on water tanks and abandoned buildings proclaiming "obyek wisata", in reference to local government authorities enthusiasm to attract interest to locations with very limited interest to international tourists who tended to tread the well-worn path between the larger, and in some cases, over-promoted "tourism objects" as they were called. With the advent of the internet and the enthusiasm for promotional websites, tourism in the twenty first century has seen the style of street vendors in busy tourist locations of the past extend to website creators - cluttered, chaotic and of varying quality. Somehow Visit Indonesia Year 2008 is planned, and on works[9].

* This page was last modified on 8 June 2008, at 15:42.
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